BTS Insights — Redesign Mockups Back to /insights/
✓ Production build:hybrid of designs 12 + 13 plus financial data is now live at /insights/atlas/ View it →
Design Exploration

Round 2 is here.
Visual-first. Logo-forward.

Round 2 focuses on what Round 1 didn't — airline logos as primary brand elements, with visuals doing the heavy lifting before a single word is read. Each design renders the same all-airlines dataset (32 US carriers, 1.4M records, 2021–2025). Pick one from Round 2 and I'll build it end-to-end. Round 1 is preserved below for reference.

20 Total Mockups
32 US Carriers
1.4M Records
2021–25 Date Range
NEW Round 2 — Visual & Logo-First Designs

Each design treats airline logos as the primary data element — identity first, numbers second. Pick whichever one you'd actually want to use, and I'll build it out completely.

10 mockups
11
Carrier Treemap
One giant treemap — tiles sized by passengers, brand-color filled, big logo in each
White · Brand Blues · Brand Reds
12
US Network Atlas
Big US map with hub circles, route arcs, and airline logos as place markers
Cream · Sky Blue · Brand Reds
13
Brand Card Wall
Full-bleed brand-color cards — giant logo, one big number per card, glanceable
White · Bright Blues · Brand Oranges
14
League Standings
Sports league standings table with airline logos as team crests + champion section
Pitch Green · Gold · Cream
15
Isotype Plane Pictograms
Each carrier's pax shown as a row of repeating plane pictograms (1 plane = 100M)
Off-white · Dark Slate · Warm Accent
16
Stock Ticker Big Board
NYSE-style exchange scoreboard — LED-amber rows, logos by ticker symbol, glanceable
Pure Black · LED Amber · LED Green
17
Solari Departure Board
Mechanical split-flap airport board — yellow chars on black, logos beside each row
Pure Black · Amber Yellow · Green Chip
18
Bubble Galaxy
Carriers as glowing brand-color bubbles in dark space with logos inside
Deep Navy · Cosmic Purple · Brand Glows
19
Carrier × Hub Matrix
Big heatmap grid — carrier rows, hub columns, intensity = traffic, logos as headers
White · Grid Gray · Intensity Blue
20
Sparkline Wall
32-tile quilt of mini-charts (one per carrier) — each tile: logo + sparkline + big number
Off-white · Brand Sparklines · Down-trend Red

Round 1 For Reference

The original 10 designs — varied visual languages but without airline logo integration. Kept here for comparison.

10 mockups
01
Trading Desk Terminal
Bloomberg amber-on-black ANSI panes
02
Editorial Magazine
Cream-paper Newsreader serif longform
03
Almanac
Botanical paper w/ carbon framing
04
ATC Tactical Display
Radar-green scope on deep navy
05
Brutalist Swiss
Primary colors, gigantic Inter
06
Newspaper Front Page
FT/WSJ multi-column
07
Synthwave / Outrun
Neon pink+cyan on purple
08
Boarding Pass
Kraft tan vintage ticket stub
09
Federal Statistics
gov.uk-style WCAG-AAA report
10
Trading Cards
Holo-foil collectible cards